If you’re a marketer, you need to get this phrase tattoo’d on your body somewhere. Please, for the love of god, stop filling leaky buckets! Let me explain: A leaky bucket is a term for
Category: Marketing
If you’ve seen the news today, you probably have run into an article or two about Facebook and the decision to insert sentiment based buttons on the world’s largest social network. Even though Mark was
Real-Time Bidding (better known as RTB) is an increasingly important part of advertising networks and to help you understand the benefits and the downfalls, I have put together this catchall introduction. If you would like to
Have you ever fixed a run-down car or built a computer? There’s usually a lot of staring and tweaking, testing and cursing involved. Understand how each piece functions, though, and you’re on your way to
The fastest way to tell if your marketing guy knows what he is doing is by asking him if he can make something ‘Go Viral’. If he says ‘Yes’ with certainty and immediately does not mention
Lets take a second and talk about aggressive monetization. We live in a world where Mark Zuckerburg is hell bent on taking over every site on the web while increasing profitability (and doing a great
The longer I look at conversion funnels, the more I realize that users inherently want to ‘go with the flow’. This goes against the long held belief that marketers need to successfully trick users into following
A few days ago, I was talking to my developer about my event tracking metrics and the apparent redundancy shown in some of my Mixpanel metrics. To be fair, I have over 130 events tracking
Every time an ad platform releases new features I dedicate a weekend to figuring out how I can game those algorithms or features. As a result, the platform usually reacts in one of two