If you’re a marketer, you need to get this phrase tattoo’d on your body somewhere. Please, for the love of god, stop filling leaky buckets! Let me explain: A leaky bucket is a term for
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Did you just get a job at a startup? Did they tell you that by cutting your cash salary and accepting stock options, you could make a lot of money when the company is acquired?
If you’ve seen the news today, you probably have run into an article or two about Facebook and the decision to insert sentiment based buttons on the world’s largest social network. Even though Mark was
Real-Time Bidding (better known as RTB) is an increasingly important part of advertising networks and to help you understand the benefits and the downfalls, I have put together this catchall introduction. If you would like to
Today I came across the most unethical advertisement for a supplement that I have ever seen. Here’s the story; I was browsing Facebook, minding my own business, when all the sudden I see a sponsored post about an ‘FDA
We’ve all felt it before. The uncomfortable warm sensation flowing all over your body, the weight pushing down on your chest, shortness of breath, heightened awareness, thoughts going crazy and the fight or flight sensation
Have you ever fixed a run-down car or built a computer? There’s usually a lot of staring and tweaking, testing and cursing involved. Understand how each piece functions, though, and you’re on your way to
The fastest way to tell if your marketing guy knows what he is doing is by asking him if he can make something ‘Go Viral’. If he says ‘Yes’ with certainty and immediately does not mention
Lets take a second and talk about aggressive monetization. We live in a world where Mark Zuckerburg is hell bent on taking over every site on the web while increasing profitability (and doing a great
The longer I look at conversion funnels, the more I realize that users inherently want to ‘go with the flow’. This goes against the long held belief that marketers need to successfully trick users into following